Post by abdullah15 on Nov 24, 2024 3:41:22 GMT -6
Features and Examples Published21.02.2019by admin Planning an email campaign for March 8th to boost sales? Then target women as buyers rather than men looking for gifts. According to Marketing Sherpa statistics, during the holiday season, about 72% of women shop online, and 14% of them visit an online store page from a link in an email they received. While men are less active online, and only 24% of them are ready to choose a gift without leaving their computer. Therefore, we will now focus on factors that can increase the effectiveness of email campaigns among female subscribers.
Women-focused mailings are the basis of the electronic communication strategy for companies selling cosmetics, women's clothing boutiques, SPA salons... However, the tips offered below will be useful without exception to all marketers who are going to use such a great occasion as March 8 to increase sales and attract additional attention from customers. Word of mouth, or "viral" letter No, no, this is not the kind of email that will put your subscribers' computers at risk when opened. This is an email that recipients will want to forward to their friends, relatives, and acquaintances.
Women are often aware of what is happening bulk email marketing services to other people. Therefore, most likely, the subscriber knows who might be interested in certain information. She will not be able to resist sharing your email if you can really surprise her. "Viral letter" contains a creative component, perhaps some shocking element and, of course, a promo code for a discount or a gift. Show your imagination, use your sense of humor and show your creativity. The response of subscribers will not take long to come. "Perfect" answer Women and men shop differently, so marketers need to take this into account at every stage of an email campaign: when creating landing pages, working on segmenting the base, and forming the content of the letter.
According to expert Martha Bartlett (author of Marketing to Women), men are looking for a specific and quick answer, usually omitting details and side "plots" (note that the right letter has less text than the left one). If something solves their problem, they are ready to buy right away, without looking at 7 other possible options. Women choose the opposite behavior: they carefully compare all the options, searching for the “perfect” solution. Even if a lady likes the product, she is most likely tormented by terrible doubts: “This is a great thing, but what if I find something better? Or will this product be discounted in a few days?” The task is to overcome the subscriber's feeling of doubt.
Women-focused mailings are the basis of the electronic communication strategy for companies selling cosmetics, women's clothing boutiques, SPA salons... However, the tips offered below will be useful without exception to all marketers who are going to use such a great occasion as March 8 to increase sales and attract additional attention from customers. Word of mouth, or "viral" letter No, no, this is not the kind of email that will put your subscribers' computers at risk when opened. This is an email that recipients will want to forward to their friends, relatives, and acquaintances.
Women are often aware of what is happening bulk email marketing services to other people. Therefore, most likely, the subscriber knows who might be interested in certain information. She will not be able to resist sharing your email if you can really surprise her. "Viral letter" contains a creative component, perhaps some shocking element and, of course, a promo code for a discount or a gift. Show your imagination, use your sense of humor and show your creativity. The response of subscribers will not take long to come. "Perfect" answer Women and men shop differently, so marketers need to take this into account at every stage of an email campaign: when creating landing pages, working on segmenting the base, and forming the content of the letter.
According to expert Martha Bartlett (author of Marketing to Women), men are looking for a specific and quick answer, usually omitting details and side "plots" (note that the right letter has less text than the left one). If something solves their problem, they are ready to buy right away, without looking at 7 other possible options. Women choose the opposite behavior: they carefully compare all the options, searching for the “perfect” solution. Even if a lady likes the product, she is most likely tormented by terrible doubts: “This is a great thing, but what if I find something better? Or will this product be discounted in a few days?” The task is to overcome the subscriber's feeling of doubt.